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#brand identity #graphic design
Autumn Garden Festival
Image for 2019 Annual Garden Festival
"Let your senses guide you through the Enchantments of Autumn"
The Autumn Garden Festival is a yearly festival organised by the AICG Gardening Centres all around Italy with the patronage of the Ministry of Agricultural, Food and Forestry Policies.
This event takes place in many Italian Garden Centres, and proposes a different approach to represent and perceive the Autumn season. Focus of the events is hence to describe the Autumn as a time of restart and rebirth, offering different gardening activities.
“Let your senses guide you through the Fall Charms” is the slogan at the center of the illustration I created and the main visual concept.
The image is composed by two main layers: in the foreground two boots are worn by a woman and represent the typical blooms of this season. On the upper part, the protagonist’s skirt shows the Autumn outdoor activities.
The visual design aim was to create a very powerful and characteristic image. Shapes and colours were chosen to immediately communicate the Autumn season and the serenity that we live when surrounded by green.
Graphic Design: Paola Dus
Illustration: Maria Marega
Customer: Italian Association of Gardening Centres (AICG)
Year: 2019
#brand identity #graphic design
Santa Rita Veterinary Clinic
Logo and brand identity for a veterinary clinic
Santa Rita Veterinary Clinic is a veterinary clinic based in Vigonza (Padua, Italy). Their mission is to welcome and take care of pets by adopting advanced medical treatments.
The aim of the project was to develop a new illustrated logo, which might not be recognised as the classic “medical world” or “health veterinary” logo. Therefore, I focused my research on creating a more friendly and emotional illustrated identity which immediately spreads the clinic’s care and hospitality skills.
To communicate a family space environment, which was at the same time professional and well structured, I’ve focused on different aspects.
First I chose the blue cross: the icon universally used in the veterinary world, to immediately recognise the clinic field. Then I softly shaped it to accomodate some typical clinic’s patients like dogs, cats, but also exotic animals.
Blue is the “key color” which was chosen to trigger a warm palette and strong contrasts. The font was specifically selected to dialogue with the images.
The results was a logo which was declined for all the clinic information medias: brochure, business card, website, social pages but also printed support for window, road signs, and a sticker for the home service cars.
Graphics, Illustrations and Art direction: Maria Marega
Customer: Clinica Veterinaria Santa Rita
Year: 2018
