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Illustration

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#illustration #map

Map for Centro Ottico Bastia

Illustrated map printed on fabric

The core of the Centro Ottico Bastia’s mission is to promote a revolutionary way to create beauty.

For Chiara, the company owner, giving value to our personality allows the authentic exchange of knowledge and emotions, contamination and growth.

In this project Chiara asked me to create an image to be used as a unique and original gadget for her store. An illustration that describes the beauty of the small universe that surrounds her. The optical center is indeed located in a small town of 4.900 inhabitants between Padua and Vicenza on the Euganean Hills. Aim of the shop is to be more than a common optical store: unique glasses chosen from the best Italian brands are available there.

I created an illustrated map which was printed on fabric support to create a unique lens cleaning cloth. The gadget is gifted to the customers who purchase a new pair of glasses. The illustration was first developed using watercolour and then digitised and prepared for the final usage.

Illustrator: Maria Marega
In collaboration with: Obliquo Design
Customer: Ottica Bastia
Year: 2018

#illustration #packaging #graphic

Il Riccio Honey labels

Design of 4 illustrated labels

In the Basilicata heart, on a green hill few minutes by Monticchio lakes, Agriturismo Il Riccio offers the opportunity to experience an exciting contact with the surrounding nature.

For the family business managed by Antonio and Stefania, I created an illustration dedicated to their farm honey.

The illustration shows Stefania with her bees and is used as a label on their honey jars. To distinguish their four different honey types (Wildflower, Acacia, Phacelia and Chestnut.), the illustration was adapted changing the background colour.

Illustration and Art direction: Maria Marega
Customer: Agriturismo il Riccio
Year: 2022

#illustration #branding

Il Riccio

Identity illustration for Agriturismo iI Riccio

In the Basilicata heart, on a green hill few minutes by Monticchio lakes, Agriturismo Il Riccio offers the opportunity to experience an exciting contact with the surrounding nature.

For the family business managed by Antonio and Stefania, I created an identity image which represents all the core activities of their farm “Il Riccio”: chestnut forests, local cuisine, local agricultural products plantation (rose hips for instance), animals care, apiculture, hospitality and friendliness in a country and family atmosphere.

Using the digital technique, a circular illustration was created to enrich the packaging of their product boxes as well as to create a store poster.

Moreover, a second illustration was developed for a precious and typical product: the Lucan black truffle.

Illustration and Art direction: Maria Marega
Customer: Agriturismo il Riccio
Year: 2022

#Illustration #handlettering #publishing

Letters from Bishop Claudio

10 illustrating covers

During 2018, the Padua Bishop, Claudio Cipolla, wrote 10 letters to his diocese Christians to present different family topics.

Each letter is addressed to a different category: young people, adolescents, engaged couples, married couples, separated couples, widowers, and others.

I designed and illustrated 10 covers for the letters written by Bishop Claudio Cipolla. The project, commissioned by Padua Diocese, has been published into 10 small books.

The images were developed to be linked together by a fil rouge: they share the same style and a common palette composed by energetic and bright colours. Each cover has a different background.

The cover titles were written by me using a unique hand lettering font, combining the illustrated images to better highlight the publication themes.

Illustrations and Art direction: Maria Marega
Graphic Design: Elena Fiorenzato
Customer: CHIESA DI PADOVA – Diocesan Office for Family Pastoral Care
Year: 2018

#illustration

ORME FESTIVAL

Identity illustration for The festival of trails
and slow rhythm in the woods

Orme festival is a project born in 2018 dedicated to walking slowly and discovering the Nature.

It is a festival dedicated to culture and emotions close to the forest.
The event takes place every year in September, in the heart of Dolomiti Trentino between Paganella mountain paths. Music, flavours, theatre, art and much more move into the woods.

I developed a watercolour illustration which was adopted for different formats: event web adv, social media adv, printed flyer and brochure, event background supports. The illustration was developed according to the existing logo style.

The image represents the festival soul: Nature, small details, slow pace, harmony, family.

This image has established itself in a strong way and has become an identity not only for the first edition but for all the next ones.

Illustrations and Art direction: Maria Marega
In collaboration with: agency 3 PARENTESI
Customer: CONSORZIO FAI ATTIVITÀ INIZIATIVE E VACANZE
Year: 2018

#Illustration #map

SUMMER Family wonderland Map

Illustrated map of the Dolomiti Paganella ski area

Illustrated "Family wonderland map" is a graphic and illustration project developed for Dolomiti Paganella Tourism Board Office.

Two seasonal maps Summer and Winter have been created to represent family activities and services. Paganella area of Andalo, Molveno, Fai della Paganella, Cavedago and Spormaggiore were included into the Map.

Illustration project included:

  • territory plastigraphic map with two different perspectives
  • sixty illustrations related to family activities and best attractions (30 for winter version and 30 for summer version)
  • two palettes to identify and immediately distinguish summer from winter season

Maps were developed combining illustrations and graphic design to better highlight the key points.

The project is constantly evolving: new activities and proposals are updated season by season to increase family offer.

Illustrations and Art direction:
Maria Marega in collaboration with Paola Dus
and Foresteria degli Autostoppisti
Graphic design: Paola Dus
Customer: Dolomiti Paganella Tourist Board
Year: 2019- 2020 SUMMER Family wonderland Map

#Illustration #map

WINTER
Family wonderland Map

Illustrated map of the Dolomiti Paganella ski area

Illustrated Family wonderland map is a graphic and illustration project developed for Dolomiti Paganella Tourism Board Office.

Two seasonal maps Summer and Winter have been created to represent family activities and services. Paganella area of Andalo, Molveno, Fai della Paganella, Cavedago and Spormaggiore were included into the Map.

Illustration project included:

  • territory plastigraphic map with 2 different perspectives
  • 60 illustrations related to family activities and best attractions (30 for winter version and 30 for summer version)
  • 2 palettes to identify and immediately distinguish summer from winter season

Maps were developed combining illustrations and graphic design to better highlight the key points.
The project is constantly evolving:
new activities and proposals are updated season by season to increase family offer.

Illustrations and Art direction: Maria Marega in collaboration with Paola Dus
and Foresteria degli Autostoppisti
Graphic design: Paola Dus
Customer: Dolomiti Paganella Tourist Board:
Azienda per il turismo Dolomiti Paganella
Year: 2019- 2020

#Illustration #publishing

Accidenti!

Illustrated book - tooth care

48 pp | 23,5 x 28 cm | Hardback | 4 – 7 Years

The story begins when Accidenti protagonist, Giovanni, finds himself living a very important moment: his first baby tooth fall.

Accidenti is an illustrated book and an educational project made of images for children and many useful adult tips. 

Story concept was developed by dentistry specialist Silvia Rapa Cocconi, written in rhyme by Davide Pocchiesa and illustrated by me with the art direction of Paola Dus.

The book is part of the project:
https://www.viaggiinterdentali.it

The illustrations are a mix of watercolour and digital graphics. 
The texts were paged with the EasyReading font: a High-legibility and dyslexia friendly type. For the printing ecological paper Favini Shiro eco was chosen.

During Covid-19 Lock-down the project evolved into a digital webinar for children entertainment. Accidenti illustrations were then adopted and arranged together to create an animated video. Part of the video is now available at https://www.viaggiinterdentali.it/accidenti/accidenti-i-video/

Book can be purchased here:
https:///www.antigaedizioni.it/prodotto-it/accidenti/

Illustrations: Maria Marega
Text by: Davide Pocchiesa and Silvia Rapa Cocconi
Art direction: Paola Dus
Digital publishing: Maura Trolese
Printing, publication and distribution: Grafiche Antiga
Paper: Favini Shiro Echo
Customer: Silvia Rapa Cocconi
Year: 2020

#wedding #graphicdesign #illustration

wedding stationary

Graphic designs for your wedding, thoughtfully designed and tailored for you

"Get lost in the details...they are what make every thing unique"

“Wedding stationery” is the term used to indicate the set of paper elements that give a graphic identity to the wedding event.

Starting from the wedding invitation, along with the coordinated supports, the chosen style and theme for your special event will be narrated… as well as your love story.

The illustrations designed for you will be present as a common thread in all the details of the event, making it unique and original. You will be guided in the graphic design of your wedding and supported in the final printing phase.

“ Every great wedding starts with a great design”

The Wedding invitations is the primary and main craftwork of the entire wedding stationery. The design and choices of this will create all the coordinated supports. The invitation that will be realized for you will be composed of two fundamental components: the graphic layout and the illustration; these will be custom-made and personalized 100% to make the event unique and “truly yours.”

You will be guided step by step towards the choice of solutions that best suit the theme and spaces of your wedding; starting from the most emotional moment: the ceremony.

A typical wedding stationery suite might include:

  • Save-the-date cards
  • Wedding invitations
  • Response cards
  • Wedding programs
  • Ceremony booklet
  • Rice holder boxes
  • tableau mariage
  • Place cards
  • Wedding bag
  • Menus
  • Thank you cards
#illustration #packaging #handlettering

Gli infusi del bosco

Packaging illustrati limited edition

Well-being moments in the forest enchanting atmosphere. A journey into the woods with flavours and illustrated patterns.

For the herbal tea company Neavita.it I designed three illustrated concepts with three different infusions. The products were sold in limited series in Winter 2021.

A colour palette was chosen for better differentiate three different infusion products: Rosa Canina and Lamponi, Enchanted Forest, Ribes and Blueberries; colours were selected to evoke forest atmosphere.

The patterns include different elements: the ingredients that make the infusions, animals and plants from the forest, a small claim in hand lettering. Illustrations were made with digital technique.

Harmonic and replicable compositions were developed to be inserted within different supports: ceramic mug, tin “picnic basket”, cardboard box, metal “duo” box.

Illustrations, Lettering and graphic design: Maria Marega
Art direction: Manuel Rigo, Luca Emanuele Simonato
Render and execution: Opificio Lamantini Anonimi
Customer: HP Italia srl – Neavita
Year: 2020 – 2021

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